This blog post was brought to you by the generosity of AJATT's patrons!

If you would like to support the continuing production of AJATT content, please consider making a monthly donation through Patreon.

Right there ↑ . Go on. Click on it. Patrons get goodies like early access to content (days, weeks, months and even YEARS before everyone else), mutlimedia stuff and other goodies!

[Random Linkage] And Now, Time For Something Different

This entry is part of 6 in the series Random Linkage

You know, I love when hip-hop videos make brave and/or unique decisions without compromising on their musicality. It’s particularly awesome when this bravery/uniqueness involves embracing a non-standard “localness” 1, that is, an aesthetic that sits squarely outside of and sets itself apart from the traditional hip-hop capitals (New York, Los Angeles, Atlanta). 2

This video is the perfect example of that: shot in the United Kingdom, with a Japanese rapper who embraces his quotidian Japaneseness, down to the use of a small, unobtrusive front-sling (manbag) for his stuff, so as not to take up too much space on the train 😉 . Totes adorbs.

Incidentally, the keyboard in Bonita reminds me a lot of this also-awesome Korean rap song: [(243) 식케이 Sik-K – party(SHUT DOWN)(feat. 크러쉬(Crush)) Official Music Video – YouTube]

Also, just so we’re clear, I also really enjoy the work of rappers like Zeebra and DABO, both of whom tend to wear their American (and Caribbean?) influences on their sleeves more. It’s all art, and variety is the spice of life and all that.

Series Navigation


  1. Part of what made southern hip-hop so great was its newness, its differentness, its non-standard localness. It was giant lungfuls of fresh air, blowing apart the New York/LA duopoly. Part of what made a lot of the Chinese rap and R&B of the aughts so great (think: WANG Leehom ([(243) 王力宏 花田錯 – YouTube]), Jay CHOU ([(243) Jay Chou 周杰倫【髮如雪 Hair Like Snow】-Official Music Video – YouTube])) was its incorporation of traditional Chinese musical elements and instruments.
  2. IMHO, this is part of what made Wiz Khalifa’s “Black and Yellow” so great: it was about Pittsburgh (and, by extension, the Steelers). Pittsburgh is arguably a crumbling, forgotten, once-great industrial city, a shell of its former self, not unlike Birmingham — but it’s no less worthy of love; and that warm, unconditional, unabashed 地元レペゼン (“jimoto repezen” = “hometown love/representing”) spirit seems to have resonated deeply worldwide.

Leave a Reply

Your email address will not be published. Required fields are marked *